Targeting the right message to the right people is crucial to the success of any communications programme, and these Segments, Job Roles and specific activities provide an excellent way of us doing this. Whether that’s an employed or self-employed individual looking for alternative propositions, opportunities, support or succession planning, or an employer/owner seeking a specific skill set, or looking to merge or sell, we can hone in on everything to present you the best of the best.
Financial Advisor Market: 2023
January 2023 Financial Planning Report
Our data is driven by the FCA register which is an open register for all to use. We extract and record the details to produce bespoke reports and engage with specific individuals within the industry. Our specialism is recruitment for Financial Planning professionals and organisations. We have access to pretty much everything and everyone at the click of a button.
The Certified Persons Directory (CPD) functions, included in the FCA Directory data, enable a more detailed understanding of what each advisor does. This goes well beyond ‘CF30 Customer Advisor’ to now identify people who are, for example, the pension transfer specialists, equity release advisors, long term care advisors, people who manage investments, mortgage advisors as well as those making recommendations on retail investments.
We have selected some of these specific roles and the table below shows the number of people with each listed activity. It’s interesting to see how certain functions such as CPD11 decreases as regulation tightens on DB business.

Advisors joining the FCA Register
New Advisors getting authorised and becoming “Active” on FCA register is so important. Ideally, we would like to see it being higher than the number of advisors becoming “Inactive”. We do this by searching for new advisors on the register that have been authorised at their current firm for less than 12 months with no previous authorisations. Our records show that in the last 12 months 11,619 new Individuals joined the register and of those 5,674 are Advisors.
Segments Of Our Data

Firms & Advisors By Region

We’ve broken this down into how many firms and individuals there are in each region of the UK. The table above is based on 80,634 individuals that have permission to give advice and the 16,016 distinct count of FRN (Firms authorisation number).
how many advisors are there?
We’ve categorised each individual based on whether they can provide investment or mortgage advice, or both. Approximate numbers are shown below.

Top 20 Largest Firms
We all love a league table and here are the top 20 largest firms by number of Customer Advisors in our marketplace.

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